This course will provide learners with an opportunity to discover, use, and apply powerful marketing management constructs into a reflective framework integrating the organizational, societal, environmental and global aspects of sustainability. Learners will be challenged to develop marketing plans and strategies that effectively consider address and reconcile the multiple and often conflicting dimensions of sustainable business management. Particularly, emphasis will be placed upon marketing research and the student's ability to effectively research, analyze and take advantage of market opportunities within the realm of triple-bottom-line principles. 4 crs.
This course information is from the 2017-2018 Undergraduate and Graduate Catalog. View this catalog.