This course introduces the basic concepts of marketing and provides a framework for analyzing marketing opportunities and challenges. Students will look at the important role marketing plays in modern business organizations. Specific topics include the marketing process, consumer behavior, customer relationships, social responsibility, market segmentation, branding, pricing, distribution, advertising, promotion, public relations and sales. Students will learn how to develop and present a marketing plan. Students also develop and apply analytical skills in marketing research methodology. Prerequisites:BM 301. 5 crs.
This course information is from the 2017-2018 Undergraduate and Graduate Catalog. View this catalog.